Need a writer who can do it all? I've got a knack for the nitty gritty and the big picture.
I love big ideas, sharp headlines, and storytelling that actually makes people feel something. With more than a decade of experience, I’ve written everything from Nasdaq billboards to B2B landing pages, focusing on work that’s clear, thoughtful, and never boring. At Udemy, I led a team of senior writers, launched our IPO campaign in Times Square, and played a key role in redefining the brand’s voice and tone from the ground up. I’ve crafted scripts, taglines, event booths, and global campaigns that speak to real people and not just personas in a deck. I think best with a pen in my hand, I love a good brainstorm, and I thrive in that sweet spot where strategy and creativity overlap. Whether I’m deep in naming explorations, shaping a new product story, or collaborating with designers to bring a campaign to life, I bring heart, curiosity, and a strong creative instinct to everything I do. I take feedback well, and I've been told I’m fun to work with. Oh, and I’ll probably sneak in a couple of jokes when you least expect it. Check out my resume to learn more about my experience. And if you think we’d make a good team, let’s talk.
I suppose you could say writing is in my blood. Having come from a long line of English teachers, I started with stories and persuasive essays around the age of five. My first successful case was for a Tamagotchi (#millennialcore).
Beyond my writing roots, I'm an amateur cook, musician, and fiction writer. I'm known to lighten the mood with both good and just-okay jokes, and I'm passionate about my work. I don't have any writing awards, aside from being elected “Most likely to be the next J.K. Rowling” by a group of elementary schoolers back in 2001 (that sure didn’t age well). But what I lack in glamour, I make up for in results.
Before diving into execution, I always take some time to assess what we’re trying to achieve and why. Sounds like a no-brainer, but it’s a step others skip when moving fast. The thing is, thinking first often saves you time in the long run. Combing through the details and asking questions — to myself and my clients — helps surface any potential issues, sure. But it also means surfacing potential solutions we might not have found otherwise.
Earlier on in my career, I had a creative director who would always encourage me to “keep digging.“ I was in my early twenties, and I hadn't yet learned that that the initial eureka in the creative process is often just the first stepping stone to your greatest idea.
Now, no matter if my deadline is two months or two days, I hear her voice saying, “Keep digging.“ And I do. And you know what? She's right, as always. Explore every idea (even the ones you think are dumb). Share them with your creative partner — if they've got their shovel too, they may help you unearth something you didn't see before.
