For Felicis’ 10th fund, we created a video to celebrate the firm’s belief in founders from day one.
Celebrating the grit and grind of today's biggest founders
To announce Felicis’ 10th fund, I led creative direction and copywriting for a short video celebrating the firm’s belief in founders from day one — before the rest of the world sees their potential. The concept draws on archival footage, podcast audio, and social clips to tell a story about conviction, risk, and the messy, early-stage moments that define a startup’s path. We built a visual and narrative thread around the idea that real breakthroughs begin as unlikely bets, brought to life by founders bold enough to see them through.
Role: Creative Director + Writer
Agency: ConceptSF
The client: Felicis
The team: Senior Brand Designer, Editor, Assistant Editor
The timeline: 2 weeks from concept to final video
The result: Over 200,000 organic views in the first 12 hours
To announce Felicis’ 10th fund, I led creative direction and copywriting for a short video celebrating the firm’s belief in founders from day one — before the rest of the world sees their potential. The concept draws on archival footage, podcast audio, and social clips to tell a story about conviction, risk, and the messy, early-stage moments that define a startup’s path. We built a visual and narrative thread around the idea that real breakthroughs begin as unlikely bets, brought to life by founders bold enough to see them through.
Role: Creative Director + Writer
Agency: ConceptSF
The client: Felicis
The team: Senior Brand Designer, Editor, Assistant Editor
The timeline: 2 weeks from concept to final video
The result: Over 200,000 organic views in the first 12 hours
