Finding the music in multimodal data
Want to make your data sing? Daft is your conductor.
Daft is Eventual's groundbreaking data engine built for AI applications that need to process massive amounts of unstructured, multimodal data. For this project, I led concept development and messaging, partnering closely with a designer, animator, composer, and the client to shape a launch video that introduced both the product and the problem it solves. Our goal was to excite potential customers and hires by articulating a complex infrastructure breakthrough in a clear, compelling way: Data is a symphony of instruments and Daft is the conductor. Our approach underscored Daft’s ability to organize messy, real-world data at petabyte scale.
Role: Creative Director + Writer
Agency: ConceptSF
The client: Eventual
The team: Senior Brand Designer, Animator, Composer
The timeline: 2 weeks from concept to final video
The results: 45,000 views in 24 hours (127x reach-to-follower ratio)
