Finding what food really brings to the table
Kinder's is obsessed with helping cooks feel more confident in their kitchens
And it seems to be working. They've already made their way into major retailers like Costco and Walmart where they've proven to be a customer favorite. But how can new customers tell that Kinder's isn't just another barbecue sauce or salt blend on the shelf? In this concept deck, you can see how I unpacked the real value of Kinder's and how their products resonate with cooks of all kinds.
For proof of concept, I used AI tools like Sora, Runway, Midjourney, and Ideogram to create images and video for visual support. Plus, I got in the kitchen and cooked up the prospective new sauce myself to see how it might taste (putting on my foodie influencer hat and filming it POV style).
